For many applicants, drafting the goals essay is the most challenging element of their MBA application. It may also be the most important of the essays. Writing about your goals requires you to actually know how to define a goal; and for some of you, this may still be a bit fuzzy. In order to write a clear, convincing, and compelling goals essay, you're going to need to sit down and do some serious introspection.
Learn how to demonstrate your direction and goals as required by the MBA program of your choice.
Hone Your Goals
- Why MBA, a free guide – You can't apply to b-school until you know the answer to this question: Why do you need an MBA?
- Focus on Fit, a podcast episode – 4 steps for showing fit in your application.
- What is a Goal? – And you can't write a goals essay until you know the answer to this one!
- The Importance of Defining Your MBA Goal- Be sure you can define your MBA goals.
- How to Clarify Your Goals for Your MBA – And Beyond
- MBA Goals Essay: Get Ready, Get Set, Think! – Steps to take before you start writing the goals essay.
- Get Your MBA Goals in Shape – Clarify your goals to maximize the impact of your goals essay.
- 4 Things To Do If You Can’t Define Your MBA Goals – Because your post-MBA goals should be a guiding light in the application process.
Write About Your Goals
- The Art of a Gripping MBA Goals Essay, an on-demand webinar – Transform boring, drab essays into colorful, compelling, gripping essays.
- 6 Ways to Prepare for Your Compelling MBA Goals Essay – Tips for answering the "Why our school?" question.
- Writing the MBA Goals Essay – Review the essential elements of the goals essay.
- Sample MBA Goals Essay – See examples of winning MBA goals essays.
- Advice for Career Changers – How does the career changer's goals essay differ from the goals essay of a non-career changer?
- MAP Your Way to a Winning MBA Goals Essay – Discover the three key ingredients to a winning goals essay.
- 3 Ways to Back Up Your Social Enterprise Goals – Don't just say it, explain it!
- Common MBA Essay Topics – Choose essay topics that reflect the best aspects of your candidacy.
Subscribe to our blog for more information on how to construct a winning goals essay and any free MBA application advice.
I am in a similar situation.I am currently drafting essays for a top 15 US MBA program. I come from a first-generation family business -it is a startup. We are into the marketing of certain capital goods. My real short term career goals are to work in B2B marketing for a few years before returning to our business. This is essentially because first,the post MBA work experience would really prepare me for bigger responsibilities for our business and second, i would need some time to recover the cost of the program.
However, i have heard that to improve my chances of admission, i mention in my essays that i shall return to business immediately after MBA, i can always work for a few years after MBA and there is no need to mention that in the essays.
I am worried that if i do as mentioned above, the school might start viewing me as one of those wealthy family business candidates and might as well suggest me their other programs. Also, they might assume that I already have a job ready after MBA.
I am a bit confused on this, please help !
Why don't you go ahead and say it like it is?
Tell them that your short term goal is to work in a B2B marketing role with a different company, gain some experience and in 4-5 years' time, join your family business. You can leverage your business background in other ways: you can touch upon your understanding of business functions, market trends, vendor management and customer engagement, something you have gained as a result of being part of a business family. Highlight your own contributions/participation in decisions related to the business.
Secondly, make sure that you articulate your goals very clearly. Answer the following points in your essays:
1. Why do you want to work with a different company after your MBA? What sort of exposure and experience do you hope to gain?
2. Specify what kind of company you would want to work with - in terms of industry, domain and role.
3. In the long term, when you join your family business, what is your vision and goal for the business? Expansion? Diversification? Make sure you let them know that you have a vision of your own and that you will contribute something valuable to the business.
Hope this helps.
Gowri N Kishore
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