Imagination can change the world because new ideas can change the world and it takes imagination to have a new idea. For example, in 1936, the logician Alan Turing published a paper where he imagines in precise detail a computing machine. It has a finite number of possible internal configurations, and scans an infinite tape one square at a time, writing or erasing symbols from a finite alphabet on the current square, moving to the next square, and changing its internal configuration, as determined by its current internal configuration and the currently scanned symbol, according to fixed rules. Although Turing was not the first person to imagine some sort of calculating machine, his paper is generally regarded as the first appearance of the modern idea of a computer. In World War II, inspired by his imaginary machines, Turing had a real computing machine built that played an important part in decrypting German military and naval signals, and so in the defeat of Nazism. Computers have changed the world in obviously massive ways — and without them, you would not be reading these words. Turing’s imagination changed the world.
The imagination has a dark side too. World War II started partly because Hitler imagined a Europe dominated by Nazi Germany. He also imagined genocide on an industrial scale. Hitler’s imagination changed the world. But his opponents imagined a different future for Europe and the world, one that would not merely reproduce the problems of the 1920s and 1930s. If they did not completely succeed in bringing about the post-war Europe they had imagined, they did not completely fail either.
Imagination proposes ways of achieving our goals. Confronted with a problem, we can turn our imaginations to generating many potential solutions. To take an example from everyday life, if you have noticed someone at work whom you would like to get to know, you try to imagine ways of bringing that about. Even if most of your ideas won’t work, one that does may be enough. But as well as suggesting new means to a pre-given goal, imagination may also suggest new goals to aim at: for example, a flying machine or a society in which everyone can afford basic health care.
Imagination suggests all sorts of things we might do. But how do we choose between them, deciding which are better or worse? We must think through and compare the various options. What would they really involve? What consequences are most likely to follow? Imagination can help us there too. Suppose that you are looking round an apartment, wondering whether to take it. You wonder whether you would like living there. If you do not try to imagine what living there would really be like, you are liable to make a bad mistake. Again, good teachers imagine what it is like for their students, struggling to understand, and design their classes accordingly. On a much wider scale, policymakers must think through the likely consequences of the policy options they are evaluating. For example, how will the people most affected react? What will voters think? If policymakers are bad at imagining how people unlike themselves will view their policies and their effects, they risk policy failure. Of course, they can conduct opinion polls, but what people say now is not always a sure guide to what they will think two years later. If they or their advisors cannot imagine why people might answer insincerely, or how their attitudes might change as a policy unfolds in practice, policymakers will not make good use of opinion polls. In general, thinking through both ends and means to those ends requires imagination.
Of course, imagination is not enough. If you are highly imaginative but have inadequate knowledge of the facts on the ground, you will very likely choose the wrong option. Even if you have adequate knowledge but do not apply it properly when you imagine the probable effects of an action, you are still lost. In principle, we can imagine virtually any action having virtually any consequences, through some bizarrely unlikely chain of causation. But we are also capable of using our imaginations to think through a possible action in a more responsible and disciplined way, by letting adequate background knowledge inform the development of the imagined scenario. Although not even that guarantees a correct answer, it makes one more likely. We can hardly hope for more; human cognition must manage without prior guarantees.
We rely on past experience, and learning from our mistakes, but by themselves those are often insufficient. We have to make choices in new situations that present complex combinations of factors never previously encountered in that form. For big decisions, the method of trial and error is rarely adequate, because too much is at stake. You cannot just invade a country to see whether it is a good idea. Imagination typically plays a role when we have to evaluate options without trying them. It may both suggest the options in the first place and enable us to compare them. This happens even in everyday life. You want to impress someone you have met at a party; you imagine different things to say, and quickly decide between them by imagining what sort of impression saying them would make.
In more abstract terms, imagination contributes to both the asking and the answering of questions. It can raise ‘What if?’ questions. What if you were to carry out an action A? What if a contingency C obtains? The imagination can also help us answer such questions. It may lead you to realize that if you were to carry out the action A, then it would or might have an effect E. It may show that if the contingency C obtains, then the policy P will or may be counter-productive.
In such ways, imagination can alert us to both opportunities and dangers. What if our government publicly congratulates a foreign leader on her policy? Then she may steer more trade opportunities in our direction, but there is also the danger of her becoming unpopular in her own country, because people there suspect that her policy benefits us more than it benefits them. What if extraterrestrial life makes contact with Earth? Then we may be able to learn from their superior civilization, or perhaps they will decide that hunting humans for sport is fun. Aware of opportunities and dangers within our control, we are better able to act in ways that tend to maximize the opportunities and minimize the dangers. Even if the opportunities and dangers are outside our control, we can still prepare for them, making contingency plans so that if they occur we are not caught out, but react appropriately in time.
The imagination itself constitutes both opportunities and dangers. Although the emphasis so far has mainly been on the opportunities, the case of Hitler was a reminder of the dangers. Imagination enables doctors to discover new ways of curing disease, but also torturers to discover new ways of inflicting pain. An imaginative vision of utopia may inspire social improvements, but may also convince fanatics that they are entitled to eliminate all those who present obstacles to realizing their vision.
In that respect, imagination is like other means to knowledge, for all knowledge has the potential to be used for both good and bad ends. Nevertheless, it does not follow that imagination is simply neutral, neither good nor bad, for we should not and do not assume that knowledge is neither good nor bad. After all, who denies that education is a good thing? Despite our awareness that all knowledge can be abused, we proceed on the default assumption that knowledge is better than ignorance. It is not only that knowledge may be an end in itself. Whether or not it is, we are likely to act better if we know which ends are more worth pursuing than other ends, and which means to those ends are more effective than other means. Since imagination is a means to knowledge, it inherits at least some of the instrumental value of knowledge.
For instance, imagination helps us gain knowledge of the pleasure or pain, the happiness or misery, that the actions we are choosing between would probably cause in other people. The more vividly we imagine it, the more likely it is to move us. If you don’t picture the suffering of the victims of a famine in a distant country, you are less likely to contribute money to a charity that helps relieve it. Of course, even knowledge of pain and suffering can in principle be abused. A complete sadist might use it to maximize the suffering he inflicted. Fortunately, such people are comparatively rare. In practice, I trust, cruel acts occur far more often because the perpetrators refrain from vividly imagining from the victim’s point of view exactly how it will feel than because the perpetrators do the imagining and gloat over it. At any rate, if you fail to imagine the situation from the point of view of others whom your actions will affect, you are in a worse position to act well.
To sum up: imagination can change the world because it is a means to knowledge, and knowledge can change the world. Imagination can change the world for better and for worse, because knowledge can. Nevertheless, knowledge has some tendency to change the world for better rather than for worse, and imagination inherits that tendency too. For example, it has played an essential role in medical discoveries. Unfortunately, the tendency is not universal. Imagination also played a role in the scientific discoveries on the basis of which weapons of mass destruction were built and industries that degrade the environment developed. The pessimistic scenario is that imagination will ultimately change the world by destroying it. The optimistic alternative is that imagination will enable us to avoid the pessimistic scenario.
1. Can imagination change the world in ways beyond those suggested in the essay?
2. Can people be trained to use their imaginations more effectively?
3. What forms of thought do *not* employ imagination?
Very naturally, the discussion raised the question: what counts as imagination? Like other contributors, I understand the imagination in a broad way: visualizing and forming other sorts of mental imagery is imagining, but not all imagining involves mental imagery. You probably form a mental image if you are asked to imagine your name in lights; you may not if you are asked to imagine what sort of government Syria will have ten years from now. We imagine when we daydream, when we fantasize, when we pretend, when we perform a thought experiment, when we think about how things could have happened differently or how someone else is feeling, when we work out in advance how to climb a tree or what to say to a difficult person.
We can even imagine something that is in fact present to our senses. For example, you may see someone who looks vaguely like Helen Mirren at a party, and just for fun imagine her being Helen Mirren, although you don’t believe she is — until you are introduced, and find out she really is Helen Mirren. On the other hand, not all thinking about what isn’t present to our senses is imagining. If you read some boring statistics about a faraway place, you are thinking about something not present to your senses, but you needn’t be imagining anything.
In the essay, I proceeded on the basis that my readers would already be able to recognize clear cases of imagining, and clear cases of not imagining, when they occurred. I didn’t provide an exact definition. That was deliberate. Often, the best time for defining a phenomenon is after we have discovered its underlying nature, not before. Premature definitions risk drawing lines in the wrong places. My guess is that we shall need to understand the imagination much better than we now do before we can define it properly. Of course, in some situations we need to define our terms exactly before we can make progress, but I don’t think this is one of them.
We should not assume that imagination is an exclusively human problem. My cats sometimes seem to be mentally rehearsing a difficult jump before they try to make it. Such primitive forms of imagination may be a much better guide to its evolutionary origins than are its grander manifestations in art and literature. Even if all creativity involves considerable imagination, not all imagination involves considerable creativity. You don’t need to be highly creative to rehearse a jump in your mind.
Nevertheless, we can use our imaginations to develop morally valuable habits of feeling, or even virtues. Empathy with another person involves imagining how things look and feel to them. One can cultivate some forms of imagination by cultivating the habit of empathy, and skill in exercising it, for example by being alert to one’s errors — for example, when someone clearly didn’t like the present you chose for them. Becoming better at empathy encourages virtues such as kindness, consideration, sensitivity, and mercy. The imagination may also foster virtues through imitation of imagined models. Alexander the Great’s favorite book was the Iliad. Perhaps vividly imagining the courageous acts of Homer’s Greek heroes helped him develop the virtue of courage in himself. There may be analogous cases for all the virtues. For example, in one part of his Decameron, the fourteenth century author Giovanni Boccaccio tells some stories of strikingly noble and generous acts. Vividly imagining the events narrated, and as a result wanting to emulate them, may have encouraged the virtues of nobility and generosity in many readers — at least a little!
Influence runs in the other direction too, from virtues to skillful exercise of the imagination. Cognitive virtues such as care, accuracy and honesty make us better at imagining how things really look and feel to someone else, or what the outcome of a possible action would really be. Someone who is unimaginative will be defective both cognitively and morally.
Of course, we must be careful not to overplay the connection between imagination and virtue. Someone who is unimaginative may still be brave and honest. Conversely, someone may cultivate their imagination for evil ends, as I emphasized in the original essay. Even so, we can make the reasonable conjecture that increasing imagination increases virtue and increasing virtue increases imagination, when other things are equal — which often they are not.
Two new Big Questions:
1. What is imagination?
2. Does virtue require intelligence?
If you could change one thing in the world, what would it be? Air travel? Education? The health care system? Think about it for a minute.
While it’s kind of a daunting question, we feel like it’s a pretty good way to start a conversation about the kinds of companies and organizations that aspiring (and current) entrepreneurs could build to give their communities and the global collective some much-needed TLC. (And all serious topics aside, it’s also a fun way to fantasize.) That’s why we asked the men and women interviewed on our site to share their perspectives on what they would change and how they would do it.
If you need some inspiration or a motivational kick in the butt, here are 20 things worth changing:
1. Limited access to electricity
“I think everyone on this planet should have access to electricity and the opportunities that come with this access,” says Brian Gramm, Founder of Peppermint Energy. “In fact, I wake up every day and work to make that happen.”
2. Poor treatment of animals
“We really need to change the way society treats animals. Animal testing, breed-specific legislation, and over-populated shelters are all contributing to an issue we cannot possibly solve without major changes,” says Brandon Forder, co-owner of Canadian Pet Connection. “I don’t believe this problem has a single solution. With that said, the best way to lay solid groundwork is through education. Give people the knowledge to make better decisions when it comes to pet ownership. Too many people know too little about animals, and in the end, it’s always the animals that end up suffering.”
3. Underfunded green technologies
“I am a big believer in green technologies, and I don’t think we should be so short-sighted when it comes to deciding when to start developing them for our future,” says Falco Freeman, founder of Future Audio Design Innovation. “We should increase support for universities and major research centers to tackle these important challenges, and should properly incentivize schools and promote more collaboration within them. It is only a matter of time before these technologies will be essential, and the United States should be the world leader in that effort.”
“Bullying is a hot topic these days, and I am glad it’s getting the attention it deserves. It’s about time,” says Amy Porterfield, co-author of Facebook Marketing for Dummies. “The way I go about helping to eradicate bullying is by starting in my own home. My husband and I talk to my son about it, and teach him about the importance of acceptance. We talk about how being gay, looking different or acting different does not mean you should be treated differently–and I love when we get to have those talks that I know are shaping him to see the world in a new light.”
5. The shortage of jobs
“Right now, people need jobs,” says Wade Eyerly, co-founder of Surf Air. “So I’m building a business that employs a lot of people. Airlines don’t scale with technology. More server boxes don’t make us more money. More planes, more pilots, and more sales do. We hire 30 people for every two planes we fly. That’s a lot of jobs–good jobs that we’re proud to be creating. (It’s even better that we get to employ former military pilots, real American heroes.) My proudest moment as a startup CEO was the day we first made payroll.”
6. Public education
“Every child deserves a good, free education,” says Erin Levin, Producer of African Children’s Choir Film. “If I had all the money and time in the world, I would spend it making sure each child on Earth has access to that. Thankfully, making my film is a small step in that direction. The African Children’s Choir has created a clever, compelling, entertaining and sustainable way to educate children across Africa and people around the world. I am humbled and honored to share their success story as an example of how we can all help make a difference.”
“The [education] system has lost its common sense–it’s purpose,” says Brett Neese, founder of Just Run. “It’s turned into a giant, impersonal, bureaucratic, structured factory with a huge amount of accepted waste because ‘that’s the way it is.’ Even those working in the school system have admitted that it’s broken, and yet millions of young people are forced to suffer through this madness every year. I know I can’t solve this single-handedly. In fact, I’m not even ready to tackle it head-on. It’s a huge problem. But if I can make a dent in the lives of a few young people who are going through it, then maybe the system will start to change and mold and improve.”
“I would want every person to have access to a quality education, from kindergarten to [doctorate programs], if appropriate,” says Gary Flake, CEO of Clipboard. “I know this seems like a pipe dream at the moment, but I think within my lifetime this will be possible with a mixture of scale economics, AI, better online curricula, and the heroic efforts of folks like the Gate’s Foundation and Khan Academy. Every other problem that we have, be it health, technological, social, or humanitarian, is almost always better pursued—and sometimes outright resolved—when people have the context of a broader education.”
7. Time and gravity
“I would make everything that’s bad for me, good for me,” says Vince LaVecchia, director of operations at Instrument. “I’d start with time and gravity, the two most powerful negative forces in my life. I would find the world’s smartest scientists and ask them to find me more time and to reverse gravity’s effect on my life. Then I’d figure out a way to sell my new-found powers to people–and I’d give it away to all of the people I love.”
8. The traditional career mentality
“I would change how people think about careers,” says Cal Newport, author and assistant professor at Georgetown University. “The sooner as you transform from thinking, ‘What does this job offer me?’ to ‘What can I offer this job?’ the sooner you can actually start down the path that really leads people to work they love. Don’t follow your passion; let it follow you in your quest to become good at rare and valuable things.”
9. Concealed information
“I’d champion the basic civil rights of adoptees and change the laws that bar access to their original birth certificates. Everyone deserves to know their own history,” says Lisa Kenefick, founder of Probate Research.
“I went to Rwanda with Save the Children to support their No Child Born to Die campaign,” says Ruth Clemens, creator of The Pink Whisk. “The conditions I saw there were unbelievable. When I came back I was very angry with the world, and it has been difficult to deal with that. There is such inequality, pain and suffering in the world, including in the UK. There’s also a huge feeling of apathy for the charities trying to change things. If I could change one thing it would be for more people to support charities, and I’m not talking monetary donations. I’m talking about simple things, such as signing petitions or raising awareness; these actions would actually work wonders. Apathy isn’t something I can change, but I will continue to support worthwhile charities where and when I can.”
11. Skewed self-perceptions
“I’d teach people how to have a better relationship with themselves,” says Trevor Silvester, training director at The Quest Institute. “If we loved ourselves, we wouldn’t start wars, buy things we don’t need, over-consume or contribute to other people’s unhappiness. I’m going about changing it now; I see therapy as improving the world one person at a time.”
12. Nutritional education
“I would improve nutritional education, ” says Jan Senderek, co-founder of Popset. “We grow up in a society where people simply do not know how important good nutrition is or how bad sugar is for our health. Kids need to grow up with a better understanding of what good food is and how they can prepare healthy meals that help their bodies and brains. I don’t have a solution off the top of my head, but this needs to be fixed.”
“There are many issues that we do not have control over, but [childhood obesity] is one that we theoretically do,” says Edward Garber, president of The Florida Design Group.
“I have a whole vision for changing the food industry as it relates to what can be bought with public assistance and what can’t,” says Derek Wyatt, co-founder of Consulting And Knowledge Exchange. “It all begins with corn and its presence in everything. Nutritional food is too expensive, which leaves cheap, processed foods as the main alternative for people with restricted budgets.”
13. Gun policies
“I’m feeling pretty hurt and angry about the shootings that have happened this year involving innocent people,” says Laura Pepper Wu, co-founder of 30 Day Books. “I hope that there is a big change in gun policy and weapon availability in the U.S. soon.”
14. Separateness and attitudes
“Few things bug me more than the ‘us vs. them’ mentality that so many people (including myself) tend to have,” says Billy Coffey, author of Paper Angels. “I think it’s important for everyone to understand our common humanity—that despite who we are on the outside, on the inside we all love, we’re all struggling, and we all want to make a world that is better for our children.”
“I would encourage more interracial relationships,” says Brian Shields, co-founder of #IncubateNYC. “I find that interracial children have a much more balanced view of the world and understand on a basic level how to bridge divides between viewpoints and cultures. People of the world would find more ways they are alike than different if we were all mixed.”
“I just know there is no way of changing only one thing, as changing something requires a lot of changes,” says Andrew Rachmatovas, Owner of PUBLIC SCROLL. “It’s better to just change your attitude or understanding of the things you don’t like. Yeah, changing your attitude is the place to start.”
15. Spam and computer viruses
“I’m a big techie and spammers, virus-writers and other people up to no good really bother me,” says Phil Simon, author of The Age of the Platform. “I wish that I could write a piece of software that eliminated malware, viruses and all of that crap. Imagine what those smart but misguided folks could do if they put their talents to productive uses rather than causing destruction.”
16. Bad sex
“I imagine there are a lot of people out there having pretty bad sex,” says David Embree, founder and CEO of Athletepath. “We all have had it at some point, and I wouldn’t wish it on anyone. I’d hope that everybody finds somebody that really makes bedtime fun time because life is so much more vibrant when you do. I don’t know how to solve this one, but I’m pretty sure Dr. Ruth is on it.”
17. The political system
“I would choose to change the way our legislators and politicians interact with one another,” says Bennett Resnik, creator of The Hands We Shake. “We have become a hyper-partisan nation racing to the far-left and far-right. If we are going move forward as a global super-power, we need to collaborate and push for policies that complement both sides of the political spectrum.”
“I would change politics because the state of the two-party political system in the U.S. is a complete joke,” says Sunil Rajaraman, CEO and co-founder of Scripted.com. “We need outsiders with fresh ideas to step up and take over the government.”
18. Too much seriousness
“I’d send an email reminder to everyone on Earth, in the middle of their day, to tell them to stop whatever they were doing to laugh at themselves for up to three minutes,” says Brook Lundy, co-founder of someecards.
19. The surplus of CO2
“I would take the vast surplus of CO2 that’s going into the sky and pay the poorest people in the world for pulling it out,” says Tim Whitley, founder of Carbon Offsets To Alleviate Poverty. “I’d do this by paying them to plant trees through the instrument and system of accredited forestry carbon offsets. I’d do it by launching a new nonprofit called Carbon Offsets To Alleviate Poverty.”
20. A lack of empathy
“World change can only come from personal change,” says Brigitte Lyons, founder of Unfettered Ink. “The one area I focus on above all–and I think this applies to all of us–is empathy. Empathy is something we can always use more of, and it’s nearly impossible to put into practice. Think about it. Can you really put yourself into another person’s headspace? Of course not. The best we can hope for is to try. It’s useful to make a habit of asking where people are coming from, while acknowledging that you can never know their motivations or feelings. All we can do is accept that they are doing the best they can do with what they have, just as they are.”
20 Things Worth Changing For The World Image Credit