• Home   /  
  • Archive by category "1"

Euro Disney Case Study Solution Format

Euro Disney Case Study

Problems & Sub-Problems

Euro Disney opened its park in April 12, 1992. The company had many problems when it entered European market. In the opening day of Euro Disney attendance at the event was less than expected, commuter trains leading to the park were on strike, protesting staffing and security problems were evident, residents of the nearby villages demonstrated against the noise, and a terrorist bomb just missed disabling nearby electrical facilities the night before. Additionally, the research showed that the attendance of nearby French residents, who were projected to account for half of the park's attendance, was running below expected rate. In New York, the shares of The Walt Disney Company dropped 5% following the June attendance announcement. In July, Euro Disney announced that revenues for its first quarter were $489 million; however, it would incur a loss for the fiscal year. The company blamed the loss on the fact that it had geared up for a higher level of operations than had actually been attained. As well, shares of Euro Disney, which traded on the French Bourse, dropped 2.75% following the announcement, capping a 31% drop since the opening of the park. Moreover, the capacity of the park was 50 000 visitors and admission gates were closed after this figure was reached. For instance, on one occasion in the three months opening, the gates of the park were closed from 11 a.m. to 3 p.m. because the park reached its capacity. Consequently, the capacity issue was unsatisfactory to the people who came to the park, because they were not able to enter the park. In addition, Disney imbued the park with a European flavour. The design of the complex departed in some ways from the traditional formula, and Disney characters had their roots in European mythology due to concerns that the experience would be too "Americanized"; although, French was the first language of the park. France's intellectual community voiced especially harsh criticisms. They felt that Euro Disney would encourage in France an unhealthy American brand of consumerism. For others, Euro Disney became a symbol of America within France. In July, a group of French farmers blockaded Euro Disney in protest of farm policies in the US supported at the time. Also, French press expressed other concerns, one of the most noted was the fact that Disney decided not to serve wine in the park. Many people felt that this was a departure from important French tradition and lunch habits, as well as a snub to the country's reputation for excellence in winemaking. Visitors who wanted alcoholic beverages had to go outside the theme park. Besides, Disney addressed a concern that French visitors would not tolerate long waiting lines, and American eating habits. As well, a sample of...

Loading: Checking Spelling


Read more

Disney Case Study

651 words - 3 pages When Michael Eisner accepted the job as CEO of the Walt Disney Company in 1984, many of his peers questioned why the highly successful executive, and bullish micromanager, would leave his position as President of Paramount and take on the challenges of the failing amusement park company whose corporate...

HND Disney case study

1839 words - 7 pages Change within organisationsFor businesses, change is inevitable. This is because they are continually faced with numerous forces which call for change. However, when managers implement change within a business, people respond differently. These responses vary from accepting to resisting. So, in order to implement change more easily, management have many strategies (approaches). Unfortunately these strategies have their disadvantages as...

Disney: Intercultural Differences with Euro Disney.

6129 words - 25 pages Learning from the Disneyland Paris Experience.A Case study in International/Intercultural CommunicationThis is the most wonderful project we have ever done.Michael Eisner, CEO, Walt Disney CompanyA horror made of cardboard, plastic, and appalling colors; a construction of hardened chewing gum and idiotic folklore taken straight out of comic...

Euro Disney - Analysis of the External and Internal Environment

1386 words - 6 pages Euro Disney’ marketer’s before entering a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats. Yet, a close attention could have been paid to their strength and weaknesses inside the company. Indeed, the consideration about any trends should have been incorporated in their...

Euro Disney the Failure

1324 words - 5 pages Walt Disney is the world leader in family entertainment and one of the most valuable brands in the world. Recently, Walt Disney has decided to open up a Disney Theme Park in Hong Kong China, which will be the first theme park in China. Since the opening of Euro Disney, the Walt Disney Company has learned to take into consideration important determinants so that their investment will not be a huge financial loss. Unfortunately, Since Disney did...

Brand Image Failed for Euro Disney

578 words - 2 pages Impact of culture on marketing strategies can be is explained by taking an example of Disneyland, launched Euro Disney and maintained its standard tried and tested formula with the assumption that customers would seek the authentic Disney experience. But shortly into the launch, Euro Disney was declared a failure. Of the many reasons that were attributed to Euro Disney’s failure, the one that stood out clearly was Euro Disney’s lack of...


733 words - 3 pages Porcia DixonPhyllis KatzCase Study 2-129 October 2014The Not So Wonderful World of Euro-DisneyWhat factors contributed to euro Disney's poor performance during its first year of operation? What factors contributed to

EuroDisney: First 100 Days

635 words - 3 pages Many companies throughout the United States and beyond are resorting to developing their business abroad. The Walt Disney Company was one of those many American organizations to expand on foreign soil. Its first foreign venture proved to be so successful that the decision was made to further expand abroad. This next foreign expansion experience, named

Why was the Euro Disney's Land failed?

5135 words - 21 pages 1. Introduction1.1 PurposeThe purpose of this report is to analyse problems of Euro Disney's Land and recommends alternatives and solutions.1.2 ScopeIn examining the problems and recommending the solutions, the report considers causes of the problems. Not only does it provide alternatives and solutions, but also presents issues that...

Business model, apple case, and Disney case

2380 words - 10 pages Walt Disney Corporation PAGE 5 Walt Disney CorporationFounded in 1923, the Walt Disney Company has predicated itself as the world's best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of...


972 words - 4 pages Disney theme parks is a concept that has become highly successful in the U.S. market, and recently in Tokyo, by delivering a unique product: fun. By respecting the core values of the founder, they have turned the idea of making people happy into a profitable business.The issue we have identified in the euro Disney case is one of culture, and whether...





Euro Disney, nowadays Disneyland Paris, is a holiday and recreation resort located in Mane-la-Valle, a new town close to Paris (Euro Disney, 2009). When the International offer of shares for the Euro Disneyland was issued in October 1989 the strategies for this new enterprise of the Walt Disney group were very optimistic. The financial plans for the first year of operation estimated total revenues of FF 5,482 million and a net profit after tax of FF 204 million. For the subsequent years the development was projected to be even more impressive. Just within a short time after Euro Disney was unwrapped in April 1992, it was noticeable that reality would not encounter the plans. In November 1992, the financial reports for the year ended in 30 September 1992 were published which included the first 172 opening days of Disneyland Paris. There the management had to announce a loss of FF 188 million. The second year was even worse. Although Euro Disney nearly met plans for guest attendance, they confronted a loss of FF 5,337 million whereas total turnover was FF 5,725 million. Plans for the second year of operation (1 April 1993 to 31 March 1994) predicted a turnover of FF 6,801 million and a profit of FF 359 million. (Recklies, n.d.)

Euro Disney started to have problems early, on 1980’s problems with negotiation and construction, on the 1990’s with French figures started to voice

against the park, with phrases

like “Cultural Chernobyl”

 (Euro Disney, 2009) .Euro Disney also had problems in the beginning of its operations, since the first day, problems related to cultural issues and operational issues oc

curred massively, affecting directly Euro Disney’s performance and attendance.


The main objective of this report is to understand how Euro Disney had this initial failure. How it could had a better initial experience, and to provide recommendations to students and

business men don’t committee the same errors.

Hofstede's cultural dimensions theory

Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. The theory has been widely used in several fields as a paradigm for research, particularly in cross-cultural psychology, international management, and cross-cultural communication. (Hofstede's cultural dimensions theory, n.d.)

Dimensions of national cultures

Power distance index

Individualism vs. collectivism

Uncertainty avoidance index

Masculinity vs. femininity

Long-term orientation vs. short term orientation

One thought on “Euro Disney Case Study Solution Format

Leave a comment

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *